When someone surfs the internet, they may notice that they’re seeing ads related to their search history or things they have looked at online. This is because companies are using targeted advertising to show you advertisements that they think will interest you.
Many people would think that targeted ads are somewhat intrusive, but some studies show the effectiveness of this marketing strategy. In fact, 91% of customers are more likely to purchase from companies that provide offers and recommendations that are relevant to them.
These consumers’ preferences for buying something relevant show that targeted ads suit businesses. But how about for consumers’ end? Here are some ways that targeted ads can be helpful for consumers:
1. They can be more relevant to their needs
As discussed above, relevancy is key when it comes to targeted ads. When an ad is relevant to consumers’ needs, they are likelier to engage with it and even purchase the product. The more relevant an ad is, the more valuable it becomes to the consumer.
This is a helpful aspect for the consumer side of the business because it can weed out any ads that are unrelated to what they’re interested in. They won’t have to sift through a bunch of noise to find what they’re looking for. This way, they can get what they need with less hassle.
Targeted ads can also be specific to certain demographics, interests, and locations. So if a consumer is looking for a new pair of shoes, they might see an ad for a shoe store nearby. This is helpful because it makes the whole process more convenient for the consumer.
2. They can provide more value
When an ad is targeted to a specific consumer, it can often provide more value than a generic ad. This is because the company has taken the time to consider what this person might need or want. They’ve done their research and are trying to provide something that will be useful to the consumer.
If a company works with a reliable SEO agency, the agency will be able to make the targeted ads even more valuable. This is because they’ll be able to use the right keywords and phrases that consumers are likely to search for. They can also optimize the ad to appear in front of the right people. That’s the good thing about targeted ads. They can provide value to consumers if they’re done right.
3. They can save consumers time
In this increasingly busy world, time is a precious commodity. And when it comes to shopping, most people are looking for ways to save time. That’s where targeted ads can be helpful.
Showing consumers products they’re interested in, based on their previous search history, can help them find what they’re looking for more quickly. And in some cases, they can even provide consumers with deals and discounts that they wouldn’t have otherwise known about.
4. They can help consumers discover new products
While some people might not like the idea of companies seeing their search history, it can be helpful in some ways. This is because it can uncover a slew of new products they might be interested in.
For instance, more than 74% of respondents said they utilize Facebook platforms to discover businesses and items online. This means that if consumers look at targeted ads on Facebook, they’re more likely to find new products they didn’t even know existed.
Discovering new products in the digital age can be difficult without organization. With so many options available, it’s hard to know where to start. That’s why targeted ads can be helpful. They can help introduce people to new products that might spark interest in them.
5. They can provide helpful recommendations
In recent years, companies have learned ways to generate targeted ads without creeping out consumers. That’s just one of some improvements made to targeted ads worth considering. For one thing, they can provide helpful recommendations.
For example, if someone has been searching for a new dress online, they may start to see ads for similar items. This can be useful if they’re struggling to find something they like. Additionally, targeted ads can save them some effort by showing them only the products they might want to buy.
Rather than wading through a sea of irrelevant ads, businesses can direct consumers straight to the items consumers are looking for. That’s one of the good things targeted ads can provide consumers, which is very helpful.
Overall, targeted ads can be helpful for consumers because they are more relevant to their needs and can help them discover new products. This marketing strategy is also beneficial for businesses. It can help businesses reach their target consumers more effectively and help customers make informed decisions.
