Keeping Up With Modern Business Demands: Tips for Accountants


The continuous demand for technology and automation is driving global innovations for various industries. A study even revealed that new tools and technology would replace approximately 800 million workers around the world by 2020. Although this prediction seems to pose convenience for many people, it signals a problem for the workforce.

Automation vs people

Advanced tools have replaced certain human tasks. Let’s take accounting jobs, for example. Advanced software and application can accomplish accounting tasks, including auditing, invoicing, payroll creation and risk assessment. And they are accomplished faster with fewer chances of errors. However, this does not automatically prove that companies no longer need people to handle accounting tasks.

You don’t need to be too worried about this if you’re an accountant. Many of these applications were created with human collaboration in mind. Therefore, you are still a valuable member of the workforce.

Accounting tools can provide you with the data, but the task of analyzing them and creating sound financial plans is still a critical human task. The challenge, therefore, is how you can adapt to the evolving requirements of your profession.

To become a successful accountant in the digital age, don’t look at technology as your competition. Rather, you should upgrade your skills and learn to work with technology to make your job easier.


Advancing your career

Setting technology aside, accountants should embrace the following attitudes to stand out in their jobs. You need to gain adequate knowledge and skills to be successful in this industry. Here are a few pointers that might help you:

Be exceptional at your job — simply knowing how to prepare balance sheets won’t help you make it to the top. Keep in mind that big clients won’t spend money on hiring someone who only knows a few accounting skills. You have to exhibit data analyzing skills and provide sound financial advice to help your clients grow their business.

Improve your communication skills — your job will require you to interact with a lot of people, including stakeholders and clients. Thus, you need to learn how to improve the way you communicate. You should learn how to present your ideas, especially when discussing financial strategies. You need to understand how to motivate your bosses and convince them to try your recommendations to increase their ROI.

Learn how to market yourself — this is especially important if you’re freelancing or running your own firm. While you can’t outright promote your services, you can get your name out there through online marketing. For example, understanding how social media for accountants work will help you attract the right clients. If you’re not confident enough that you can do it yourself, there are marketing firms that would happily provide their services to you.

Accounting, like any other profession, must keep up with technology. However, this is one area where human skills are still invaluable. Companies may trust their monthly payroll on accounting software, but not their annual financial plans. So, stay good at your job and embrace the latest tools to help you stand out.

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