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digital marketing concept

Top Skills Required to Become a Digital Marketing Expert

Digital marketing is the process of using digital channels to reach consumers and influence their attitudes and behaviors. Digital marketing is specifically a broad field that includes many disciplines, such as social media marketing, search engine optimization (SEO), email marketing, website design, advertising, public relations (PR), content development, analytics, and especially data analysis. A good

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How Online Fraud has Changed

We all know that online fraud has increased over the years. We’ve seen it with our own eyes: more and more of our friends and family members are getting their identities stolen, or receiving suspicious emails from people claiming to be Nigerian princes who need help transferring money out of their country. But what we

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Must-Have Business Tools For 2022

Big or small, a business needs all the help it can get to survive. But on the contrary, many business owners do not want to spend money on a team or staff to perform specific tasks. However, you need to have the right resources to compete in the market where big enterprises have the budget

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digital marketing

Why Businesses Need to Invest in Digital Marketing

Running a business these days can be challenging, especially due to the fact that the competition is tougher. Not only do you need to innovate and provide great customer service, but also be on top of your online game. The era of traditional marketing is long gone; it’s all about the internet now. People love

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Managing big data

The Benefits of Big Data in the Modern Business World

Data is an essential aspect of every business. Having access to it and understanding how it can help your business grow will give you a competitive edge over other companies. Big data technology has been created to help business owners understand their customers better and develop more effective marketing strategies. In today’s business world, there

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athletes bumping sports drinks

Not Just for Athletes: Why You Need to Watch Your Electrolyte Levels

In 1965, the assistant coach of the Florida Gators met with a team of scientists from the University of Florida to figure out why players’ performance was negatively affected by the heat. They found that players lose too many electrolytes through their sweat when on the field. As a remedy, the scientists created a drink

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working in pandemic

Is the World Ready for Hybrid Working Arrangements?

When COVID-19 broke out, it literally changed the way we lived our lives. It has not only threatened public health and safety but also upended several aspects of our lives including our work. Work and COVID-19 Businesses and companies were somehow forced to embrace a remote work model. Mind you, it is not new but

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Employee in the storage server room

The Benefits of DDI and Its Added Features

DDI stands for a combination of DNS, DHCP, and IP address management (IPAM). It’s a common abbreviation for the integration of these three essential networking components into a single management solution. A DDI solution includes an IPAM component and provides a centralized platform for managing DNS and DHCP services. Many of the best DDI providers

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How Enriched Analytics Are Key To Finding New Customers

The key to success for any business is through data. You’ve heard it before. Data is the new oil. It can be used to predict trends, find opportunities, and create better customer experiences. Enriched analytics is very helpful for finding new customers because they help you identify which potential customers will most likely convert into

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Types of Intellectual Property Protection

If you want to protect your intellectual property from others to avoid the chance of being used without your permission, it is best to seek legal protection in this case. Seeking property rights over your intellectual property helps create rightful ownership that prevents and eliminates any chance of unlawful use of your property. Let’s discuss

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